Web Developers, Web Designers, SEO, & SEM
Which specialized web professional does your business need?

The days of using your son-in-law to build a web site for your business are long gone. Web site companies are becoming increasingly specialized, because the field keeps growing and it's no longer possible for a single person to stay on top of everything and offer peak performance for your business. This is a partial list of specializations; there are many more that apply to the largest, most complex business sites, but these are the most relevant specializations for small to medium sized businesses.

Web Designers - Web designers are usually artistic and primarily manage the look and feel of a web site so that it looks good and works well. Have you ever gotten on a site with a color combination that hurt your eyes and made you want to leave, that looked like it was made by a five year old with navigation buttons in weird places or that didn't even work? Web designers are used to creating organized sites that are pleasing to the eye. You can intuitively figure out a well designed site quickly and use it without thinking so that you are concentrating on the message of the site, not the design. Designers most often use HTML and Photoshop in their work.

Web Developers - Web developers primarily work on programming advanced functions like database connectivity. In addition to building sites in HTML, they often use PHP, ASP, javascript, or other advanced programming languages. This allows your web site to collect valuable information from your visitors and offer services that simple web sites can't. If you want users to be able to register on your site and maintain a user profile for instance, then you probably need a web developer. Web developers are also usually needed to set up e-commerce web sites.

SEO Professionals / SEO's - SEO stands for search engine optimization. SEO's use multiple tactics (most use ethical or "white hat" tactics, some use dirty or "black hat" tactics) to improve search engine rankings for their client's web sites. SEO's specialize in manipulating the organic search engine results, which are the results below the pay-for-play top 3 listings on every page. Most reputable companies stick to white hat SEO pros, as the penalties for getting caught engaging in black hat seo are costly in the long term.

SEM Professionals / SEM's - SEM stands for search engine marketing. SEM's are experts in setting up pay-per-click (PPC) advertising, which is pay-for-play placement in the top 3 results on Google or other search engines.

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